FIELD
Digital Solution Manager
Personal consultation and product training for physicians – combined with digital touchpoints.
- Personal Consultation
- Product Training
- Offline & Online
GOLDDIGA
Digital HealthGo-to-Market& Patient Activation.
GoldDiGA brings digital health applications to market – with a go-to-market readiness check before launch and a hybrid activation model for physicians and patients.
GoldDiGA
Readiness. HCP Reach. Patient Reach.
01 — READINESS
The success check before market launch.
Concrete recommendations follow, so investment has impact where it makes the biggest difference.
When existing teams need to be developed further for digital sales, the GoldDiGA Academy complements the strategic check with hands-on training for field, remote and leadership teams.
What's reviewed
STRATEGY REVIEW
Reviewing target groups, channels and go-to-market logic.
COST EFFICIENCY
Assessing where launch investment has the greatest impact.
MARKET OPPORTUNITY
Realistic assessment of reach, market potential and activation needs.
02 — HCP REACH
Two channels. One decision on when each counts.
Two coordinated channels for reaching physicians.
REMOTE
Digital Solution Agent
Remote sales experts reach physicians by phone, email, remote views and webinars.
- Phone & Email
- Remote Views & Webinars
- CRM Management
Targeting Data-based prioritization supports the selection of relevant target groups, channels and contact times.
03 — PATIENT REACH
Reaching patients digitally.
Building demand with purpose.
Targeted online campaigns and content support reach and acceptance of digital health applications.
- SEO
- Social Ads
- Content Marketing
- Lead Nurturing
CONNECTED EXPERTISE
GoldDiGA brings digital solutions to market – the Group adds more where needed.
Connected with further specialist capabilities, when a launch turns into ongoing operations.
- CovendosCovendosCOMMERCIAL OPERATIONSCustomer Engagement, remote sales and healthcare services for ongoing operations after launch.Explore Covendos
- HelenaHelenaHEALTHCARE WORKFORCERecruiting and team building for the field and remote roles the activation model needs.Explore Helena
- NEW COMPANYIN PROGRESS
Direct contact
Your contact at GoldDiGA.
Direct contact for the go-to-market of digital health applications and patient activation.
Ben Delhey
Business Developer
The right reach for your digital health application.
Learn more about what GoldDiGA offers, or talk to us about an integrated solution within the Covendos Healthcare Group.