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Areas of expertise

Four areas of expertise.One connected approach.

Our capabilities interlock where healthcare projects bring several disciplines together.

Areas of expertise 01: Go-to-Market & Launch

Guiding new products, indications and services from market entry to operational delivery.

  1. COMMERCIAL STRATEGYAlign target groups, positioning, content and channels.
  2. TEAM & EXECUTIONBuild recruiting, training and operational capacity.
  3. HCP & PATIENT ACTIVATIONReach relevant target groups through the right touchpoints.
INVOLVED
  • GoldDiGA
  • Helena
  • Covendos

Areas of expertise 02: Commercial Performance

Developing existing sales and service structures in a measurable way.

  1. CUSTOMER ENGAGEMENTReach healthcare professionals in a targeted, cross-channel way.
  2. SALES ENABLEMENTStrengthen teams, processes and content for better execution.
  3. PERFORMANCE MANAGEMENTSteer activities, results and optimization transparently.
INVOLVED
  • Covendos
  • NEW COMPANYIN PROGRESS

Areas of expertise 03: Workforce & Team Build

Building the right people and structures for healthcare projects.

  1. RECRUITINGBring professional and cultural fit together deliberately.
  2. FLEXIBLE CAPACITYBuild, extend or complement teams on a project basis.
  3. MANAGED TEAMSTake on operational responsibility in a structured way.
INVOLVED
  • Helena
  • Covendos

Areas of expertise 04: Digital Health & AI

Bringing digital health solutions to market and applying data and AI where they improve operational decisions.

  1. DIGITAL HEALTH GO-TO-MARKETMarket entry and scaling of digital health offerings.
  2. PATIENT ACTIVATIONIdentify and reach patients and guide them along the care pathway.
  3. AI-DRIVEN TARGETINGPrioritize target groups and channels based on data.
INVOLVED
  • GoldDiGA
  • NEW COMPANYIN PROGRESS

The right expertise.Connected for your project.

Talk to us about your challenge. We connect the right specialists within the Group.

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