INSIGHTS

Perspectives on healthcare,commercial excellence and transformation.

Thoughts, experience and perspectives on Commercial Engagement, Healthcare Workforce, Digital Health and AI.

Specialization over generalism:Why healthcare projects need connected expertise

Healthcare projects increasingly connect Commercial, Medical, Workforce, Digital Health and technology. What matters is therefore not offering as many services as possible from a single provider – but bringing the right specialists together in a working delivery model.

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PODCASTMore reach is not enough: How remote sales and the field force create more relevant HCP dialogue togetherAn indication expansion can enlarge the target audience quickly. What matters then is not reach alone, but a clear division of roles between field force and remote team, a shared qualification logic and information flowing in both directions.6 min read

PODCASTMaking the most of leftover budget: Why better targeting beats the next short-notice campaignIn autumn, many pharma companies still have budget left. Rather than spending it at short notice, leftover budget can be used to create the conditions for better decisions next year.6 min read

PODCASTAI coach in the field force: How scepticism turns into a training toolSales training is nothing new in the pharma field force – so the first reaction to an AI coach can be sceptical. An example from the Covendos podcast shows when it becomes a training tool, and why it complements personal coaching rather than replacing it.6 min read

PODCASTAI in the field force: Why real learning happens between the trainingsIn-person trainings convey knowledge – real skill needs practice, and the need to learn often arises between the sessions. A podcast episode shows how a digital training partner can close that gap without replacing personal leadership.6 min read

COMMERCIAL EXCELLENCEFrom market launch to execution: What makes healthcare launches operationally successfulA convincing go-to-market concept is only the beginning. What matters is how quickly strategy, teams, channels and operational processes come together into a working commercial model.3 min read

AI & TRANSFORMATIONAI in healthcare marketing & sales: From experiment to operational applicationThe value of AI doesn't come from having as many use cases as possible. It comes from technology making a specific healthcare workflow measurably better.3 min read